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This is a companion to The 3x3 Method: A Minimalist Post-Reading Note-Taking System for Busy People

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Pride and Prejudice by Jane Austen

Highlight: “I could easily forgive his pride if he had not mortified mine.”

Significance: A moment of deep emotional insight and irony.

Connection: Reveals the ego’s central role in emotional conflict and judgment. Useful insight into decision-making and negotiation.

Note Type: Insight

Tag: Ego / Social Perception / Human Nature

Start with Why by Simon Sinek

Highlight: “People don’t buy what you do; they buy why you do it.”

Significance: A foundational reframe of motivation in marketing and leadership.

Connection: Taps into emotional resonance and identity-driven decision-making.

Note Type: Insight

Tag: Marketing / Leadership / Purpose

Start with Why by Simon Sinek

Highlight: “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”

Significance:A binary choice that exposes the shallowness of most business tactics.

Connection: Pushes you to evaluate whether your strategies build trust or dependency.